THE VISION & CREATIVE DIRECTION FOR "AFROPUFF GIRLS"
"Afro Puff Girls" was created in 2019 to highlight the magical superpowers of natural hair: a critical part of black culture that is often the source of shame and discrimination. I lead and directed a team of creatives to bring the vision to life, and we collaborated with Pattern Beauty to source some of their products for the project. I loved every part of it, it was very intentional and solidified our goal with Always On Media, which was to showcase diversity and inspire millennials of color.
THE VISION & CREATIVE DIRECTION FOR "AFROPUFF GIRLS"
"Afro Puff Girls" was created in 2019 to highlight the magical superpowers of natural hair: a critical part of black culture that is often the source of shame and discrimination. I lead and directed a team of creatives to bring the vision to life, and we collaborated with Pattern Beauty to source some of their products for the project. I loved every part of it, it was very intentional and solidified our goal with Always On Media, which was to showcase diversity and inspire millennials of color.
